The Prisoner and the Penguin: And 75 other Modern Marketing Stories

  • 2h
  • Giles Lury
  • LID Publishing Ltd
  • 2013

The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren't just for pure enjoyment they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable storybook that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable, but all are true and remind marketers and businesspeople that the best marketing is something that people tell others about and retell over many years.

About the Author

Giles Lury is the executive chairman of the Value Engineers, a leading marketing and advertising agency.

In this Book

  • Introduction
  • The Prisoner and the Penguin
  • The Tattooed Ankle
  • From Switzerland with Love
  • The Mouse and the Car Park Attendant
  • The Sample of One
  • The Chocolate Lover Taken for a Fool
  • Beauty and the Two Undertakers
  • The Charm Bracelet and the 52 Fundamental Errors
  • To Dye For—(This Story is Adapted from Dave Trott's Blog)
  • The Inspirational Birthday Cake
  • The Management Who Fired Themselves
  • When 250,000 People Were Wrong
  • The Noisy Engine and the Quiet Clock
  • The Party with Extra Toys
  • The AD That Didn't Lie
  • A Model Brand, a Model Brand Manager
  • A Little Weirdness Goes a Long Way
  • The Agency That Said “No”
  • The Hamburgers That Didn't Get Burnt
  • The Jealous Frenchman
  • The Golden Web
  • Flipping the Harp
  • The Power of Two Little Words
  • The Stars’ Free Gifts
  • The Plastic People with the Plastic Smiles
  • Batman and the Ball Boys
  • The Tiger and the Committee
  • Some Bins and Some Fruit
  • It Takes All Sorts
  • The Stitching and the E-Mail
  • The Spelling Mistake, the Backrub and 100 Zeros
  • The Lipstick and the Airline
  • The Bank That Likes to Say No
  • Brotherly Love?
  • The Woman of Many Faces
  • More than a Promise
  • The Incisive Letter K
  • The Meerkats, the Competition and a Healthy Dose of Necessity
  • Daddy's Good Luck Charm
  • M is for Mom's Night off
  • Good Luck's Bad Luck
  • 10
  • No Frills but Lots of Laughs
  • The No Scold Guarantee
  • The Lonely Smoker
  • The Little Car's Contribution to Low-Cost Furniture
  • The Glue That Wouldn't Stick
  • The 5,000 Failures
  • The Bats, the Prince and the Sick Note
  • The Dear James Letter
  • If at First You Don't Succeed, Chew and Chew Again
  • Any Colour as Long as it is Army Green
  • A Very Special Brew
  • The White Knight and the Choc Ice
  • A Tired Old Story?
  • The 13-Ton Wristwatch
  • The Rolls Royce and the Kettle
  • Red Star at Night, Brewers Delight?
  • The No-News Good News
  • From the Isle of Sky to Buckingham Palace, a 171-Year Journey
  • Where's Eddie?
  • The Parsimonious Boss and the $99 Requisitions
  • The Insanely Great $50-Million Gamble
  • Would You, Wouldn't You?
  • The T-Shirt, the Fairy and the Brand Guardian
  • A Drama and a Crisis
  • Haven't I Seen You Somewhere Before?
  • Frisky and Playful
  • From Bloody Awful to Bloody Awesome
  • This Little Piggy Went to Market and Found Inspiration
  • In Hot Pursuit of an Ice-Cold Treat (Part 1 of 2)
  • Stolen with Pride (Part 2 of 2)
  • A Meal So Good They Bought the Restaurant
  • Appearances Can Be Deceptive
  • Don't Mince Your Words
  • The April Fool
  • The Morals
  • About the Value Engineers
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