The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities, Revised Edition

  • 5h 10m
  • J. Douglas Bate, Robert E. Johnston, Jr.
  • AMACOM
  • 2013

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.

In this Book

  • Strategy Meets Innovation
  • Strategy Innovation is Managing the Future
  • Strategy Innovation is not Strategic Planning
  • The Discovery Process
  • The Discovery Process: The Moen Story
  • The Discovery Process: Staging Phase
  • The Discovery Process: Aligning Phase
  • The Discovery Process: Exploring Phase
  • The Discovery Process: Creating Phase
  • The Discovery Process: Mapping Phase
  • Maximizing the Discovery Process
  • Formalizing a Strategy Innovation System
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