The Power of Charm: How to Win Anyone Over in Any Situation

  • 1h 29m
  • Brian Tracy, Ron Arden
  • AMACOM
  • 2006

Learn how to master an elusive but crucial skill from personal success expert Brian Tracy.

As one of the world’s premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his latest book, he gives readers the key they need to open any door...and get whatever they want, every time.

The Power of Charm gives readers proven ways to become more captivating—and persuasive—in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. Readers will learn how to:

  • capture people’s trust and attention within the first few seconds of meeting
  • win the support of others who can help them achieve their goals
  • master body language and advanced listening techniques
  • sell more of their products or services
  • deliver powerful and engaging talks and presentations
  • improve their negotiation skills
  • get paid more and promoted faster

With The Power of Charm, readers will develop greater confidence and self-esteem and learn how to naturally create rhythm and harmony with others. It’s a unique and powerful guide filled with proven techniques for making dreams come true—in business and in life!

About the Authors

Brian Tracy is one of America’s top business speakers, a best-selling author, and one of the leading consultants and trainers on personal and professional development in the world today. He addresses 250,000 people each year on subjects ranging from Personal Success and Leadership to Managerial Effectiveness, Creativity, and Sales. He has written more than thirty books and has produced more than 300 audio and video learning programs. Much of Brian’s work has been translated into other languages and is being used in thirty-five countries. He is coauthor, with Campbell Fraser, of the Advanced Coaching and Mentoring Program and the Coaching Excellence Program.

Brian has consulted with more than 1000 companies—IBM, McDonnell Douglas, and The Million Dollar Round Table among them—and has trained more than 2,000,000 people personally. His ideas are proven, practical, and fast acting. His readers, seminar participants, and coaching clients learn a series of techniques and strategies that they can use immediately to get better results in their lives and careers.

Ron Arden is British born and educated and is widely recognized as one of the leading speech coaches in the world. He devoted many years of his distinguished career to acting and directing, and as a professor of theater arts in the U.S. and overseas, and then applied his extensive theatrical experience to improving presentation skills in the business world.

Designated the “Guru of Speaker’s Coaches” for his unique coaching style and his work with many of the world’s top professional speakers and members of the National Speakers Association, Ron has been featured in Time magazine and has earned wide recognition and numerous awards, among them the Maurice Mascaraenhas Award for Outstanding Resource, the William Soroka Exceptional Leader Award, the Executive Committee Worldwide’s Two Hundred Award, and the “We Believe in Miracles Award” from P.A.R.T.S.

Ron is in private practice in San Diego and conducts seminars and workshops throughout the U.S., Canada, and South Africa. His clients include corporations; city, state, and federal agencies; politicians; attorneys; executives; and radio and television personalities.

In this Book

  • The Power of Charm—How to Win Anyone Over in Any Situation
  • Introduction
  • What Is Charm?
  • Charm in Action
  • What Charm Can Do
  • How to Charm Anyone
  • The Magic of Listening
  • Charming a Woman
  • Charming a Man
  • Charming from the Inside Out and from the Outside In
  • The Power of Attention
  • The First Signal—Eye Contact
  • The Second Signal—The Flick
  • The Third Signal—Head Tilts
  • The Fourth Signal—Head Nods
  • The Fifth Signal—Whole Body Language
  • The Sixth Signal—Body Language to Avoid
  • The Seventh Signal—Vocal Reassurances
  • The Eighth Signal—Verbal Reassurances
  • Practice Being Charming with Friends
  • Be Careful with Advice
  • The Power of Patient Listening
  • Be Quick to Smile and Laugh
  • Be Quick to Praise
  • Use the “Act as If” Principle
  • What You Say and How You Say It
  • The Look-Aside
  • The Art of Speaking Slowly
  • The Eloquence of Silence
  • Excessive Fillers Are Charm Killers
  • Charming People with Your Voice
  • Be a Charming Conversationalist
  • Steer the Conversation
  • Do Your Homework
  • Keep the Ball in Their Court
  • Don’t “Kill the Ball”
  • Get in Step with the Other Person
  • Practice Makes Perfect
  • Translate Skill into Art
  • Now You Have to Do It!
  • Roll Out the Charm
  • Special Bonus Section: The Power of Charm on the Telephone
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