The Portable MBA, 5th Edition
- 9h 20m
- Kenneth M. Eades, et al.
- John Wiley & Sons (US)
- 2010
The most comprehensive and authoritative book of its kind, The Portable MBA, Fifth Edition gives you a complete business school curriculum in one convenient volume. Covering everything from the basics to the latest cutting-edge topics, this fully updated edition features leading content from faculty of the prestigious Darden School at the University of Virginia.
Continuing in the well-established tradition of the bestselling Portable MBA series, The Portable MBA, Fifth Edition offers the core essentials of any business education, including accounting, finance, marketing, economics, leadership, ethics, strategy, and more. With 50 percent new material added, this Fifth Edition also examines key new topics like emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice. Numerous case studies, real-world examples, and Web-based exercises make this the most interactive Portable MBA ever.
Whether you're a small business owner or you work for a multinational corporation, The Portable MBA, Fifth Edition delivers as a one-stop reference on the knowledge, insights, and practices you need to succeed in today's business world.
About the Authors
Kenneth M. Eades, Professor of Business Administration, Darden School of Business, University of Virginia.
Lynn A. Isabella, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Timothy M. Laseter, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.
Peter Rodriguez, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Paul J. Simko, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Ian Skurnik, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
In this Book
-
Accounting Principles
-
The Principles of Economics
-
Introduction to Business Ethics
-
Marketing Management
-
Financial Management
-
Operations Management
-
Managing People
-
Supply Chain Management
-
Strategy—Defining and Developing Competitive Advantage
-
Financial Analysis and Firm Valuation
-
Consumer Behavior
-
New Product Creation
-
Entrepreneurship
-
Emerging Markets and Development
-
Enterprise Risk Management
-
Leading From the Middle
-
Managing Teams
-
Starting Your New Career with an MBA
