The PDMA Handbook of New Product Development, Second Edition
- 10h 47m
- Abbie Griffin (eds), George Castellion, Kenneth B. Kahn
- John Wiley & Sons (US)
- 2005
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.
Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
About the Editors
KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.
In this Book
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New Products—What Separates the Winners from the Losers and What Drives Success
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A New Product's Development Strategy: Formulation and Implementation
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New Product Portfolio Planning and Management
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Implementing Product Development
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Process Ownership
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The Fuzzy Front End for Incremental, Platform, and Breakthrough Products
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Service Development
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Innovation in Large Companies: Approaches and Organizational Architecture
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Managing Product Development Project Teams
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Influence and Politics in Product Development
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Distributed New Product Development (DNPD)
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Accelerated Product Development: Techniques and Traps
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Market Analysis and Segmentation for New Products
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Obtaining Customer Needs for Product Development
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Contextual Research for New Product Development
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Interacting with Customers in the New Product Development Process
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Getting Lightning to Strike: Ideation and Concept Generation
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Quantitative Market Research
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Extracting Value from Your Patent Portfolio
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Technology Management
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Gate Decisions: The Key to Managing Risk during New Product Development
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Winning Product Review Approval
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Approaches to New Product Forecasting
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Enhancing New Product Development Success through Industrial Design Strategy
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Building a Bridge to the End User: How Industrial Designers Contribute to Product Development
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Human Factors Engineering Considerations in New Product Development
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Design Becomes Reality—Rapid Prototyping
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Risk Tools for Technical Development: Hazard Analysis and FMEA
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Using an Effective Metrics Program to Support Business Objectives
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Managing New Product and Service Launch
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Managing the Supply Chain Implications of Launch
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Market Testing and Postlaunch Evaluation for Consumer Goods
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Overview and Context for Life-Cycle Management
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Product Obsolescence and Discontinuation
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Lessons Learned from Outstanding Corporate Innovators
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First Results from the 2003 Comparative Performance Assessment Study (CPAS)
