The PDMA Handbook of Innovation and New Product Development, Fourth Edition
- 14h 31m
- Charles H. Noble, Ludwig Bstieler
- John Wiley & Sons (US)
- 2023
State-of-the-art overview of all aspects of new product development from start to finish
The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices.
This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more.
In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on:
- What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint
- Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities
- Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you
- Design thinking, artificial intelligence and new product development
The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries.
The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
About the Author
The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
In this Book
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New Products—What Separates the Winners from the Losers and What Drives Success
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An Innovation Management Framework—A Model for Managers Who Want to Grow Their Businesses
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Sustainable Innovations and Sustainable Product Innovations—Definitions, Potential Avenues, and Outlook
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Organizational Design for Innovation—Leveraging the Creative Problem-Solving Process to Build Internal Innovation Effectiveness
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Repurposing—A Collaborative Innovation Strategy for the Digital Age
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Innovation Governance
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Toward Effective Portfolio Management
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The Politics of Process—The Portfolio Management Framework
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Integrating IP Actions Into NPD Processes—Best Practices for Protecting (And Promoting) New Product Innovation
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Managing the Front End of Innovation (FEI)—Going Beyond Process
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Opportunistic New Product Development
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Really New Product Launch Strategies—Prescriptive Advice to Managers from Consumer Research Insights
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Managing the Supply Chain Implications of Launch
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New Product Development in East Asia—Best Practices and Lessons to Be Learned
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Navigating Open Innovation
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How to Leverage the Right Users at the Right Time Within User-Centric Innovation Processes
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Harnessing Ordinary Users’ Ideas for Innovation
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New Product Co-Creation—Key Insights and Success Factors
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Crowdsourcing and Crowdfunding—Emerging Approaches for New Product Concept Generation and Market Testing
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Digital Transformation in the Making—Lessons from a Large Energy Company
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Hybrid Intelligence for Innovation—Augmenting NPD Teams with Artificial Intelligence and Machine Learning
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AI for User-Centered New Product Development—From Large-Scale Need Elicitation to Generative Design
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Re-Thinking Design Thinking—The Transformative Role of Design Thinking in New Product Development
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Innovation When All Products Are Services
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New Product Development by Extending the Business Model
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How to Build Subscription Business Models
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Obtaining Customer Needs for Product Development
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The Evolving Influence of Customer Needs on Product Development
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Choice-Based Conjoint Analysis—Reveal Customer Preferences to Increase Product-Market Fit
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Creativity Tools for New Product Development
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Forecasting New Products
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A Practical Guide to Facilitating a Design Thinking Workshop
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PDMA Glossary of New Product Development Terms
