The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

  • 3h 6m
  • David Burkus
  • John Wiley & Sons (US)
  • 2014

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

  • Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
  • Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

About the Author

David Burkus is assistant professor of management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. He is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. His work has been featured in Forbes, Bloomberg BusinessWeek, PsychologyToday, Fast Company and the Harvard Business Review.

In this Book

  • The Myths of Creativity—The Truth About How Innovative Companies and People Generate Great Ideas
  • The Creative Mythology
  • The Eureka Myth
  • The Breed Myth
  • The Originality Myth
  • The Expert Myth
  • The Incentive Myth
  • The Lone Creator Myth
  • The Brainstorming Myth
  • The Cohesive Myth
  • The Constraints Myth
  • The Mousetrap Myth
  • Notes
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