The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift
- 2h 48m
- QuHarrison Terry, Scott Keeney
- John Wiley & Sons (US)
- 2022
The metaverse is here. Are you ready?
In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3.
In The Metaverse Handbook, you'll discover:
- What the metaverse is, why you should care about it, and how to build your metaverse strategy
- The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3
- How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences
As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse.
An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.
About the Author
QuHarrison Terry (@quharrison) is a growth marketer at Mark Cuban Companies. In 2015, he co-founded 23VIVI, the world's first digital art marketplace powered by the blockchain. In 2021, he sold an NFT of the Worldstar Hip-Hop Chain for 121 ETH on Opensea. QuHarrison's more than 300 essays on the metaverse and the next wave of digital innovation future of technology have led to him being featured on CNN, Huffington Post, Xconomy, Cointelegraph, MobiHealth News, MedCity News, and many others. He is a four-time recipient of LinkedIn's Top Voices in Technology award and the co-author of The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens (2021).
Scott "DJ SKEE" Keeney (@djskee) is an entrepreneur, radio personality, and branded experience creator. In 2015, he founded DASH Radio, the world's largest original digital radio platform which has over 5 million listeners every month. As a DJ, he is known for introducing the world to artists including Kendrick Lamar, Justin Bieber, Lady Gaga, Post Malone, and more on his TV and radio platforms. Through DASH Radio's gaming division, DXSH, Scott composed music for top selling video game series like HALO and Ghost Recon, and produced numerous metaverse experiences. Scott Keeney has been honored by both Billboard and Forbes "30 Under 30”.
In this Book
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Foreword
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Introduction
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A Vision for the Metaverse in 2032
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What Is the Metaverse?
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Why You Should Care About the Metaverse Now
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History of the Metaverse
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The Metaverse Building Blocks
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Enter the Metaverse
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Metaverse Assets
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Challenges of the Metaverse
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Your Metaverse Plan