The Manager's Guide to Business Writing
- 2h 39m
- Suzanne D. Sparks
- McGraw-Hill
- 1999
In today’s fast-action business world, you are often required to write accurate, hard-hitting letters, memos, and reports—all at a moment’s notice! The Manager’s Guide to Business Writing contains practical guidelines for writing business correspondence and materials with speed, precision, and power, giving your readers the most information in the least amount of time.
Designed to provide maximum impact to your everyday work performance, this intense short-course in persuasive writing:
- Contains examples of letters, memos, and e-mail written to grab your reader’s attention and make them act
- Show how to put more force into your writing through use of visuals, white space, and headings
- Gives detailed instructions for handling difficult situations, including breaking bad news, handling angry customers, and using persuasion effectively
About the Author
Suzanne Sparks received a Ph.D. from Temple University in Mass Communication and is Accredited Public Relations specialist (APR) by the nation’s largest public relations association, the Public Relations Society of America. She currently directs the graduate program at Rowan University and teaches both graduate and undergraduate public relations and advertising. She also serves as acting director of The Communication Institute, a consulting arm of the university.
Dr. Sparks consults with major, national organizations such as Wyeth-Ayerst Laboratories, Bell Atlantic Corporation, The American Baptist Convention, and Harron Communications Corporation to provide training and communication services. She recently completed two Schaum publications for McGraw-Hill--Quick Guide to Business Writing and Quick Guide to Presentation Skills.
In this Book
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Write for Your Readers
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From Purpose Through Process
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The Power of Words to Express, Not Impress
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Structure Your Writing to Reach Your Reader
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The Power of Visuals, White Space, and Headings
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How to Start and Stop
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Zero-Based Writing
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Dealing with Tough Situations
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Persuading Your Readers
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Reports, Reports, Reports
