The Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results, Second Edition
- 4h 50m
- Kevin Murray
- Kogan Page
- 2013
The traditional model for what constitutes a good leader is changing, and CEOs and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders.
Based on interviews with over 60 extraordinary leaders from a wide range business and government sectors, The Language of Leaders provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication. Their message is resoundingly clear – communication is now a crucial skill of leadership. Topics include: why trust is essential to leadership; how to engage and motivate people; what characteristics to look for when hiring leaders; what steps are needed to take in order to become a more effective communicator.
This second edition includes new interviews with a dozen industry leaders ranging from a financial services ombudsman to education and health care professionals, many of them hard hit by the recession.
About the Author
Kevin Murray specializes in strategic communication, reputation management and leadership coaching. He has 40 years of experience in communications, first as a journalist, then in corporate communications, and now in consultancy as chairman of The Good Relations Group, which is part of Chime Communications plc.
For the past three decades, Kevin has been advising the global chairmen and chief executives (and their leadership teams) of a wide range of organizations. He has provided personal coaching for many of these leaders, helping them to be more effective communicators.
Previously Kevin was the director of communications for British Airways and, before that, director of corporate affairs for the United Kingdom Atomic Energy Authority. He started his career as a crime reporter on The Star newspaper in Johannesburg, South Africa.
In this Book
-
The Language of Leaders—How Top CEOs Communicate to Inspire, Influence and Achieve Results, Second Edition
-
Preface
-
Thanks
-
Introduction—Communicate to Inspire
-
Napoleon’s leadership legacy
-
Leadership transformed – life in the fishbowl
-
The 12 principles of leadership communication
-
Learn to be yourself, better
-
Provide a framework for leadership and action, through mission and values
-
Communicate the future to drive the present
-
Bring the outside in and focus on building relationships and trust
-
Engage and align through conversations
-
It’s all about them – the need for audience centricity
-
The inspiring effect of listening leaders
-
Stand up to stand out – why you need a point of view
-
The power of stories
-
Watch out for the undermining signals beyond the words
-
Prepare properly for public platforms
-
Learn, rehearse, review, improve; become fluent in the language of leaders
-
Leadership in the public sector – is it different?
-
If you remember nothing else…
-
The tough questions all leaders need to ask of themselves
-
Your cut out and keep guide to being inspiring
