The Innovation Mindset: Eight Essential Steps to Transform Any Industry
- 4h 46m
- Lorraine Marchand
- De Gruyter Inc
- 2022
Lorraine Marchand lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization.
About the Author
Lorraine Marchand is general manager of life sciences at IBM Watson Health and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and she cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School.
John Hanc writes for the New York Times, Smithsonian, Newsday, and Brain & Life. The author or cowriter of more than twenty books, he also teaches writing at New York Institute of Technology.
In this Book
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Foreword
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Foreword
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Praise for The Innovation Mindset
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Introduction: How Sweet It Is: The Spark of a Great Idea
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The First Law of Innovation: A Successful Innovation Must Solve a Problem
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It's the Law! One Great Innovation Starts With at Least Three Good Ideas: Here's How to Find Them
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We're Rooting for Your MVP!
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The Law of One Hundred Customers (They Can't Be Wrong!)
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Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process!
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Developing Your Business Model and Plan
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How Serial Entrepreneurs Increase Their Odds of Success
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Coaxing Capital: No Innovation Without Communication
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Execution and Exit: Managing Your Innovation, and If Necessary, Moving On
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Unique Challenges Women Innovators Face and Why
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Notes
