The Human Brand: How We Relate to People, Products and Companies

  • 5m
  • Chris Malone, Susan T. Fiske
  • Skillsoft
  • 2017
The Human Brand is a must-read for anyone who wants to have a better understanding of the way end-users engage with the goods they buy and the services they consume. In this Review, we discuss the salient points of the book based on our interpretation of its contents.

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