The Healthcare Nonprofit: Keys to Effective Management
- 9h 24m
- Bruce Melgary, Stephen F. Gambescia, Sylvia V. Bastani
- Health Administration Press
- 2019
Health-related nonprofit organizations reflect a unique and enduring aspect of the American character, rooted in the concepts of charity and fraternity. Much has changed in the nonprofit sector since the days of Benjamin Franklin and the founding of the Pennsylvania Hospital, but nothing has replaced the dedication, creativity, and hard work of leaders, managers, and volunteers striving to improve the human condition.
The Healthcare Nonprofit: Keys to Effective Management assists leaders and managers as they uphold the nonprofit tradition across a challenging and ever-evolving healthcare and public health landscape. It explores the nature and extent of nonprofit activity in the United States, establishing key principles while noting the impact of economic, sociocultural, and technological trends. Special attention is given to the following:
- The importance of the mission
- Programs and services that make a difference
- Staff and volunteer management
- Effective board governance
- Fundraising and donor stewardship
- Marketing, public relations, and advocacy
- Legal, regulatory, and ethical issues
- Leadership and crisis management
The chapters of The Healthcare Nonprofit, written by accomplished leaders in the field, present essential concepts and principles, as well as more detailed commentary to foster deeper understanding. Ultimately, the book seeks to provide readers with the knowledge and tools they need to begin, run, and sustain effective nonprofit organizations that have a meaningful impact on the people they serve.
About the Author
Stephen F. GambesciaM, PhD, is professor of health services administration in the College of Nursing and Health Professions at Drexel University in Philadelphia. Before working in higher education, he served as a vice president for educational programs for the American Cancer Society and the American Heart Association. Dr. Gambescia has 40 years of experience in health promotion, disease prevention, and public health policy research and advocacy.
Sylvia V. Bastani is an experienced fundraising professional, leadership coach, and innovation expert. She is vice president of advancement and strategic partnerships at Girard College and has worked in fundraising at the Wharton School at the University of Pennsylvania. She began her professional career with the American Cancer Society in Philadelphia, overseeing special events and direct marketing, and later was executive director of the Leukemia Society in southern New Jersey.
Bruce Melgary is an independent contractor working in foundation and nonprofit management. He manages the Allerton Foundation and the Brook J. Lenfest Foundation and is a senior fellow at the Center for Cultural Partnerships at Drexel University. He has worked as a development director with the American Heart Association and as staff executive director for the Lenfest family foundations. He served as an administrative officer in the US Air Force, earning the rank of captain.
In this Book
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Introduction
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Nature and Extent of Nonprofit Organizations in American Society
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Mission Matters
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Good Governance
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Programs and Services—The Heart and Soul of the Health Nonprofit
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Managing the People Who Run Nonprofit Organizations
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Managing Volunteers
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Basic Legal and Regulatory Issues for Nonprofits
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Program Evaluation
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No Margin, No Mission—Fundraising for Nonprofit Health Organizations
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The Art and Science of Special Events
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The High-Touch Relationship—Understanding Transformational Giving
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The Role of Principal and Major Gifts in Healthcare Organizations
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Advocating for your Cause
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Marketing Basics and Preparation
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Marketing Tools and Techniques
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Getting Your Message out on Social Media
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Mismanagement, Misdemeanors, and Crimes
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Crisis Communications—Anticipating and Reducing Risk to Protect your Reputation
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Leadership in Today's Nonprofit Organization
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Postscript
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Glossary
