The Handbook of European Intellectual Property Management: Developing, Managing and Protecting your Company's Intellectual Property, 4th Edition
- 3h 19m
- Adam Jolly (ed)
- Kogan Page
- 2015
Bringing together a wide range of expert contributors, The Handbook of European Intellectual Property Management reveals how IP can contribute to improved competitive performance and financial success. Looking at the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, the book reviews how EU programs such as Horizon 2020, the Innovation Union and the European Research Area are creating growth from IP ventures. Additionally, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation.
Chapter topics include: designing an IP strategy; capturing and securing IP; capitalizing on new technologies; combining different types of IP; whether to adopt a national, European or global focus; engaging in partnerships and competitions; how to source ideas from the research base; which model to adopt in reaching the market; negotiating IP within contracts; putting a value on IP; raising funds with IP; how to resolve disputes.
About the Editor
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook and The Growing Business Handbook (Kogan Page).
In this Book
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Europe's Capacity for Innovation
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Technology Disruption
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Towards a Unitary European IP Architecture
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The EU's Unitary Patent
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Creative Industries
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IP for Europe's Next Brands
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Digital Ventures
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IP Portfolio Design for Emerging Technologies
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Strategic Variations
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Competitive Intelligence
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Pre-Contract IP
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Low-Cost IP
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Science–Industry Linkages, Technology Transfer and New Metrics
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Turning Technology into Business
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The Evolution of Knowledge Exchange
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The State of the University–Industry Relationship
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Are Universities Attractive Partners for R&D Cooperations?
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Industrial Innovation in Transition
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The Evolving Role of Universities as Hubs for Innovation
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Collaborative Partnerships
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IP and Raising Capital
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How to Value Patents
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IP Boxes and Their Future
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Patent Asset Management
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IP Actions
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Actions Through the UPC and Oppositions
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Putting Out a Patent Fire
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Vigilance Against Copying
