The Google Model: Managing Continuous Innovation in a Rapidly Changing World
- 2h 54m
- Annika Steiber
- Springer
- 2014
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
About the Author
Dr. Annika Steiber has an extensive business background and has worked for more than 18 years in high-tech industries. Annika holds a PhD in Corporate Innovation and M.Sc. in industrial engineering from the Chalmers University of Technology in Gothenburg, Sweden.
In this Book
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The Google Model─Managing Continuous Innovation in a Rapidly Changing World
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Foreword
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Preface
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Introduction
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Management Principles for Continuous Innovation
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Google’s Model for Innovation
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Managing Continuous Innovation
