The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush The Competition
- 3h 34m
- Gabe Zichermann, Joselin Linder
- McGraw-Hill
- 2013
Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.
With The Gamification Revolution you'll learn how top companies:
- Recruit and retain the best talent from the gamer generation and beyond
- Train employees and drive excellence with noncash incentives
- Cut through the market noise and ignite consumer sales growth
- Generate unprecedented customer loyalty without breaking the bank
Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.
You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs.
It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.
If you're going to play the game, this is how you play it. To win.
About the Authors
Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered the world's foremost expert on designing engagement strategies for customers and employees.
Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. She is a writer/contributor to NPR's This American Life and Morning Edition, AOL, and gamification.co.
In this Book
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The Gamification Revolution—How Leaders Leverage Game Mechanics to Crush The Competition
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Go Deeper With the Gamification Revolution App
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Introduction
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The Revolution Will Be Gamified
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Gamification As Winning Corporate Strategy
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Gamifying The Strategic Process
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Supercharging Staff Performance
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Igniting Employee Innovation
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Reimagining Recruitment, Training, and Development
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Propelling Personnel to Health and Wellness
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Cutting Through the Consumer Noise
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Sustaining Long-Term Customer Engagement
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Innovating With Crowdsourcing
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In Conclusion
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Gamify Your Read Answer Key
