The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Marketing

  • 4h 1m
  • Lon Safko
  • McGraw-Hill
  • 2013

Turbocharge your marketing efforts with the powerful FUSE! Strategy

The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.

Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.

About the Author

Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the “first computer to save a human life,” as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

In this Book

  • It’s Not About the Tools, It’s All About Strategy
  • The Evolution of Marketing: How We Got Here
  • Traditional Marketing Imaged: Everything at a Glance
  • Interconnection: Traditional Media Revelation
  • Social Media and Digital Marketing: Word of Mouth ... at the Speed of Light
  • Digital Marketing Interconnection: A Digital Synergy
  • Traditional and Digital Integration: “Fusion Marketing”
  • What’s Working: Traditional Media Cost of Customer Acquisition
  • Revealing the Trinity of Social Media: The Big Three
  • Fusion Media Marketing: The Best of Both Worlds
  • Strategy: Tactics, Tools, and Objectives—the Perfect Balance
  • Take It to the Limit: “Going Fractal”
  • Moving from 2D to 3D: Exponential Opportunities
  • The Five Steps to Fusion Marketing Success
  • Conversion Strategy First: Tactics, Tools, and Microstrategies
  • The Psychology Behind the Technology: We’re All Drug Pushers
  • Understanding the Sales Funnel: Just Being There
  • Filling the Void: From One Come Many
SHOW MORE
FREE ACCESS

YOU MIGHT ALSO LIKE

Book Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits, 2nd Edition
Book Multicultural Marketing Is Your Story
Book Marketing Communications: Integrating Online and Offline, Integrating Online and Offline, Customer Engagement and Digital Technologies, Eighth Edition