The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
- 3h 38m
- Gail Z. Martin
- Red Wheel/Weiser
- 2017
It’s time to take the fear and frustration out of social media.
In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.
Social media changed the world―and today’s social media platforms evolved to meet the world’s changing needs. You’ve got more choices than ever before―online video, web audio, teleseminars, and more―plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.
By using the powerful strategies in The Essential Social Media Marketing Handbook, you will:
- Jump ahead of the competition.
- Expand your visibility and influence as a leader in your industry.
- Increase your expert credibility and create powerful new ways to collaborate.
- Build your brand into a powerhouse.
- Maximize your profit-making potential.
About the Author
Gail Martin is a best-selling author, international speaker, new media marketing expert, and the owner of DreamSpinner Communications, a marketing consulting firm based in Charlotte, North Carolina. Martin is the author of 30 Days to Social Media Success. TheWashingtonPost.com named 30 Days to Social Media Success one of its Top 5 Business books. That title was also chosen by Fed-Ex Office and Office Max to be among a handful of books featured in-store, featured on LifeHack as one of 20 business books to read in 2016, and covered in a wide variety of media, including Inc., the Wall Street Journal, Worth, and Fox Business News. Martin holds an MBA in marketing.
In this Book
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Virtual and Reality—How Social Media Changed the World
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Creating a Social Media Plan and Platform
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Building Credibility and Gathering Your Tribe
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The Mighty Three—Facebook, Twitter, and LinkedIn
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Navigating the Google Empire
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Blogging, Pinterest, Tumblr, and Instagram
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YouTube, Facebook Live, and Web Video
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Maximizing Interest Sites, Meetup, Reddit, and Forums
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Internet Radio and Podcasting
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Kickstarter, Patreon, and GoFundMe
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Social Amplification and Gamification
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Why You Still Need a Website and a Newsletter
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Social Media, Branding, and Influence
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Go Global, Stay Local
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Social Media Tips and Tricks for Authors, Speakers, Event Planners, and Content Creators
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Not-for-Profit and Cause-Focused Grass Roots Social Media
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Time in a Bottle—Capturing History on Social Media
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Conclusion—Imagining the Future
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Resources—Cool Sites You Haven't Heard of
