The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
- 6h 35m
- Andreas Reiter, Hannah Mayer, Karolin Frankenberger, Markus Schmidt
- John Wiley & Sons (US)
- 2020
Bring your company into the digital era without compromising your core business
In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing – and digitizing – the legacy business.
The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions:
- Crafting a flexible organization
- Using technology as a driver
- Designing the necessary processes
- Building transformational leaders
- “Right-skilling” the workforce of the future
- Galvanizing cultural change
The Digital Transformer’s Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page.
Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors’ own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.
In this Book
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Introduction—The Digitization of Your Core Business is Necessary, but the Future of Your Company Lies in its New, Disruptive Business
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Act or Die, Pretty Soon
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How to Make Your Strategy, Business Model, and Digital Initiatives Stop Fighting Each other and Work Together
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Organization—How to Develop a Flexible Organization
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Technology—How to Use Technology as a Driver for the Transformation
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Processes—How to Get Stuff Done
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Leadership
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Leadership—What to Look for in Leaders and How to Find Them
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People—What to Look for in Talent and How to Develop the Workforce of the Future
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Culture—How to Galvanize an Organization and Help Your People Pull Together
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Because You're Not Doing This for Fun but for Results
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Conclusion—Reinvent Your Organization by Putting the Pieces Together
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Notes
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Resources
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