The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
- 3h 23m
- Raj K. De Datta
- De Gruyter Inc
- 2021
Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.
About the Author
Raj K. De Datta is the CEO and cofounder of Bloomreach, the leading commerce-experience platform powering the digital properties of a diverse set of businesses and organizations around the world, including Staples, Puma, Next, HD Supply, River Island, ING Bank, and FC Bayern München. He was previously a director of product marketing at Cisco Systems and a founding member of the telecommunications start-up FirstMark Communications. He is also an active seed investor in over twenty start-ups in Silicon Valley, a founder partner at the seed investment firm Founder Collective, and a member of the Champions Council for the U.S. Tennis Association. He holds a bachelor of science in engineering from Princeton University and an MBA from the Harvard Business School.
In this Book
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Introduction: Embrace the Winning Formula
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Break Online/Offline Boundaries
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Put the Seeker at the Center
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Swap Customers for Seekers
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Harness the Three As
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Build Your Digital Dreams; Don't Buy Them
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Design for Disaster
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Recast Your Team to Ship
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Create Your Money-Making Architecture
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The Winning B2B Experience
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Max Out the R0
