The Business Planning Pocketbook, 2nd Edition

The Business Planning Pocketbook (2nd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.

About the Author

Neil Russell-Jones BSc (Hons), MBA, ACIB is an author and a management consultant and is a member of the Strategic Planning Society.

He works internationally with many organisations in many countries assisting them in developing or testing strategy, in improving their performance, change/programme management and in market analysis/research.

He has written many books and papers on business topics. His other titles include for Management Pocketbooks: Decision-making, Managing Change, Marketing and Strategy; and for the Institute of Financial Services: Customer Relationship Management, Risk Evaluation, Customers and Their Needs and Marketing, Sales and Customer Service.

He has been a lecturer on the CASS EMBA course, and a special advisor for the Prince’s Youth Business Trust (patron HRH the Prince of Wales) in the areas of strategy and marketing. Neil is a regular speaker in many countries and has often appeared on radio and TV in the UK and elsewhere.