The Business Plan Workbook, 7th Edition
- 6h 28m
- Colin Barrow, Paul Barrow, Robert Brown
- Kogan Page
- 2012
Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding. The Business Plan Workbook is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.
The step-by-step approach covers the key topics, including:
- validating a business idea
- practical ways to research a market
- developing a marketing strategy
- branding a business
- raising finances
- forecasting and decision-making techniques
- structuring, writing up and presenting a business plan
This seventh edition has updated information on competitive strategy, the Five Forces Theory of Industry Structure and other strategic options, such as cost leadership, focus and differentiation. New, high profile case studies include companies such as IKEA, Starbucks and LinkedIn and cover businesses at various stages in their development, making the book a great value for business professionals from any background.
In this Book
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Business Purpose and Aims
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A Description of Your Business
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A Description of Your Products and/or Services
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Customers
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Competitors
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A Plan for Market Research
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Strategic Framework
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Pricing
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Advertising and Promotion
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Place and Distribution
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The Selling Methods Plan
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Making, Outsourcing and Supplies
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People and Related Administrative Procedures
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Legal and Regulatory Factors Affecting Operations
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Building a Website
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Communication Systems
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The Sales Forecast
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Pro Forma Cash-Flow Statement
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Pro Forma Profit and Loss Statement
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Pro Forma Balance Sheet
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Break-Even Analysis
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Financing Requirements
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Financial Controls
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Sales and Marketing Controls
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Other Business Controls
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Writing Up and Presenting Your Business Plan
