The Business of iOS App Development: For iPhones, iPads and iPod Touches, Third Edition

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

What you’ll learn

• Analyze your ideas and competition, and identify your audience to evaluate sales potential
• Protect your business and intellectual property and avoid potential legal hassles
• Transform your iOS app into a powerful marketing tool.
• Build synergy with in-app cross-promotion and social media, and Apple’s Game Center
• Utilize revenue-generating business models such as in-app advertising and In-App Purchase; includes extensive coverage of the iAd framework and the Store Kit API
• Improve usability and implement effective testing
• Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website
• Successfully navigate the App Store submission process
• Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways

Who this book is for

This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store.

About the Authors

Taylor Pierce has been developing apps since Apple's App Store opened to the public in 2009. In the summer of 2010, Taylor was awarded an internship at the coveted Apple Headquarters in Cupertino, California. He has developed over 60 apps, many of which have ranked consistently among Apple's top 200. Taylor has firsthand knowledge of what makes apps marketable and profitable. He is currently the Lead Developer at Klinklife, LLC.

Because of Taylor's direct knowledge of clients' needs, the specifics of app design, and the ever-changing app market, he has designed this book as a reference tool for success in the App Store. Few people exist who possess Taylor's level of expertise and experience with the App Store. He has built apps for nearly every category in the App Store and has accrued financial success not only for himself, but also for his clientele.

In addition to app development, Taylor also offers consulting to individuals and companies who wish to maximize their app's performance. This book was inspired by his desire to provide exceptional consultation services for his clientele. For his personal clients, he wanted to write a book a client could read to become informed of the ins and outs of the App Store.

Dave Wooldrige is the founder of Electric Butterfly and has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of The Business of iPhone App Development: Making and Marketing Apps that Succeed (Apress, 2011) and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine.