The Business of Healthcare Innovation, Second Edition
- 13h 23m
- Lawton Robert Burns
- Cambridge University Press
- 2012
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.
About the Editor
Lawton Robert Burns is the James Joo-Jin Kim Professor, Professor of Health Care Management and Chair of the Health Care Management Department at the Wharton School, University of Pennsylvania. He is also Director of the Wharton Center for Health Management and Economics. He earned his doctorate and MBA from the University of Chicago. He is author of The Health Care Value Chain (2002) and also edited the first edition of this volume in 2005.
In this Book
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The Business of Healthcare Innovation in the Wharton School Curriculum
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The Pharmaceutical Sector: Rebooted and Reinvigorated
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Pharmaceutical Strategy and the Evolving Role of Merger and Acquisition
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The Biotechnology Sector: Therapeutics
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Biotechnology Business and Revenue Models: Implications for Strategic Alliances and Capitalization
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The Medical Device Sector
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The Healthcare Information Technology Sector
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Healthcare Innovation Across Sectors: Convergences and Divergences
