The Business of Getting Business: The Digital Marketing Guide for Small Businesses
- 4h 3m
- Manausa Joe
- LID Publishing Ltd
- 2020
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
About the Author
Joe Manausa is the CEO of Joe Manausa Real Estate, a growing real estate brokerage listed among the Forbes Inc. 5000. After observing industry giants move to a digital-first marketing approach, Joe made the transition within his own company, which resulted in over $10 million of revenue from the business’s website. Joe is from the US, and lives in Tallahassee, Florida.
In this Book
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Introduction
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Evolution of Local Business Marketing
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Defining Digital Marketing
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Infrastructure Required to Support Digital Marketing
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Elements of a Successful Digital Marketing Plan
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Social Media for Business
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Real Estate Example with Case Studies
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Lessons Learned from Real Estate Case Studies
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How to Take Your Company Digital
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Now Your Journey Begins
