The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed, Second Edition

In this Book

• Introduction—An Overview of Business and Marketing Models
• 3C Framework—Maximizing a Company's Strength Relative to the Competition
• The 4Ps—How to Design Your Marketing Mix
• ADL Matrix—Strengthening a Product Portfolio or Strategic Business Units
• AIDA—A Business Model for Improving Marketing Communications
• Ansoff Matrix—How to Grow Your Company
• Balanced Scorecard—Measures and Targets for Achieving a Strategy or Improving Performance
• Benchmarking—Setting Targets for Business and Marketing KPIs
• Blue Ocean Strategy—Kick-Starting Innovation and New Product Development
• Boston Consulting Group (BCG) Matrix—Planning a Product Portfolio or Multiple Strategic Business Units
• Brand Audit—Improving the Strength of a Brand
• Bullseye for Brand Positioning—Finding the Core Values of a Brand
• Business Model Canvas—Looking at Key Building Blocks to see Where Improvements can Be Made
• Competitive Advantage Matrix—Working Out Requirements to Obtain a Competitive Advantage
• Competitive Intelligence—Assessing Market Strengths and Weaknesses
• Conjoint Analysis—Assessing Optimum Pricing and the Value of Component Parts
• Customer Activity Cycle—Determining Opportunities to Lock in Customers and Give Them More Value
• Customer Journey Maps—Assessing the Current Performance of Marketing and Sales Processes
• Customer Lifetime Value—Estimating Customer Spend over Their Lifetime with the Company
• Customer Value Proposition—Creating a Compelling Purchase Motive
• Diffusion of Innovation—Launching New Products and Services
• Directional Policy Matrix—How to Prioritize Segments or New Ideas
• Disruptive Innovation Model—Identifying Unique Ways of Beating the Competition
• Edward de Bono's Six Thinking Hats—Brainstorming Problems and Generating New Ideas
• EFQM Excellence Model—Improving an Organization's Quality and Performance
• Four Corners—Analysing Competitor Strategies
• Gap Analysis—Improving Areas of Weakness in a Company
• Greiner's Growth Model—Recognition and Transition Through Different Phases of Company Growth
• Importance-Performance Matrix—Improving the Effectiveness of Any Business Initiative
• Kano Model—Identifying Purchase Motivations
• Kay's Distinctive Capabilities—Adding Value by Identifying Your Distinctive Capabilities
• Kotler's Five Product Levels—Adding Value to a Product or Service
• Market Sizing—Assessing the Size and Value of a Served or Potential Market
• Maslow'Shierarchy: Differentiating Market Positioning
• McKinsey 7S—A Company ‘Health Check’ Audit Tool
• Mintzberg's 5Ps for Strategy—Devising a Competitive Strategy
• MOSAIC—Setting Objectives for Current and Potential Opportunities and How to Reach Them
• Net Promoter Score®—A Tool for Driving Customer Excellence
• New Product Pricing (Gabor–Granger and van Westendorp)—Pricing New Products
• Personas—Improving the Focus of Marketing Messages
• PEST—Assessing Four Major Macro Factors That Shape a Company's Future
• Porter's Five Forces—Assessing Five Economic Factors for Competitive Intensity
• Porter's Generic Strategies—Pinpointing the Strongest Competitive Position
• Price Elasticity—Outlining Opportunities for Raising or Lowering Prices
• Price Quality Strategy—Guiding a Company's Pricing Strategy
• Product Life Cycle—Determining a Long-Term Product Strategy
• Product Service Positioning Matrix—Positioning Products According to Quality and Service Value
• Segmentation—Using Customer Groups to Gain Competitive Advantage
• Service Profit Chain—Connecting Employee Satisfaction and Performance with Company Profits
• SERVQUAL—Aligning Customer Expectations and Company Performance
• SIMALTO—Identifying the Customer Value Placed on Product or Service Improvements
• Stage Gate New Product Development—Planning the Development and Launch of New Products and Services
• Strategy Diamond—Entering New Markets
• SWOT Analysis—Analysing Growth Opportunities at Product, Team or Business Level
• System 1 and System 2 Thinking—Identifying the Emotional Forces That Drive Decisions
• Tipping Point—How Small Changes to Behaviour Can Result in Big Achievements
• USP—Pinpointing the Unique Selling Point of a Product or Service
• Value Chain—Identifying Product or Service Value during the Manufacturing Process
• Value Equivalence Line—Managing Price and Product Benefits in a Business Strategy
• Value Net—How to Benefit from Competitor Collaboration
• Value-Based Marketing—Adding Value to Products and Services to Improve Profitability
• VMOST—Defining Strategies and Preparing a Business Plan
• Weisbord's Six Box Model—Assessing the Efficient Functioning of an Organization