The Business Ethics Twin-Track: Combining Controls and Culture to Minimise Reputational Risk

  • 9h 52m
  • Steve Giles
  • John Wiley & Sons (UK)
  • 2015

Institute a proactive reputational management framework that matches individual behavior to organizational values. The Business Ethics Twin-Track is a practical guide to reputational risk management. A deep exploration of the concept of reputation, the ways in which it can suffer, and the consequences when it does, the book outlines an ethics controls framework that can mitigate risk and improve business performance. Readers will learn how to identify and manage weaknesses, and how to institute a system of governance that embeds proper, ethical conduct into the corporate culture. A clear set of controls and procedures provides actionable instruction that can be customized to suit the organizational structure, and discussion of historical and international ethics provides the context for implementation. Case studies illustrate the real-world applications, while interviews with executives from a variety of sectors provide important practical insights into some of the key issues discussed in the book. The law regulates behavior in health and safety and financial crime, but otherwise, conduct is largely determined by the culture, ethics and values of an organization. Effective reputation management is complex, and often difficult to achieve, as much of the available information on the topic is more theoretical than practical. This book bridges the gap by providing the tools that will help managers to:

  • Implement a modern ethics control framework, encompassing codes, officers, reporting lines and training
  • Consider the role of the media and social media in reputational damage to individuals and organizations
  • Analyze the key controls in responsibility and governance frameworks from around the world
  • Determine the causes and controls of conduct risk, including incompetence, negligence and criminality

Today's fast-paced media environment means corporate reputations can be obliterated in moments, and damage limitation is often too little, too late. Adopting the measures set out in this book will embed ethics into the culture, and match people's behaviors to the organization’s values.

In this Book

  • The Business Ethics Twin-Track─Combining Controls and Culture to Minimise Reputational Risk
  • Prologue
  • The Ethics Project
  • The Business Ethics Framework
  • Bribery, Corruption and Adequate Procedures
  • Reputation, Risk and Conduct
  • The Governance Dimension
  • Aspects of Leadership: Ethics, Tone at the Top and Handling a Crisis
  • Risk, Compliance and the Controls Framework
  • The Business Ethics Toolbox
  • Whistle-Blowing: Encouraging a Culture of Openness
  • Epilogue
  • Notes
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