The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
- 3h 58m
- Jeffrey L. Cohen, Kipp Bodnar
- John Wiley & Sons (US)
- 2012
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under-appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
- Describes a methodology for generating leads using social media
- Details how to create content offers that increase conversion rates and drive leads from social media
- Offers practical advice for incorporating mobile strategies into the marketing mix
- Provides a step-by-step process for measuring the return on investment of B2B social media strategies
The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
About the Authors
Kipp Bodnar is Inbound Marketing Strategist at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers who guide and execute HubSpot’s inbound marketing content strategy. This includes creating content for Blog.HubSpot.com, webinars, ebooks, social media, and other channels to help educate marketers and generate leads.
Kipp is an experienced social media marketer who cofounded SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing. He also writes on his personal blog DigitalCapitalism.com, as well as guest postings on other leading marketing blogs.
Jeffrey L. Cohen is a Social Strategist at Radian6, a Salesforce.com company. Radian6’s social media monitoring software helps businesses listen, discover, measure, and engage in conversations across the social web. Jeff works with enterprise companies to help assess their social media strategy and adoption, and advises them on how social media marketing, communications, and engagement can help them meet their business objectives.
With more than 20 years’ experience, Jeff has provided strategic marketing counsel to B2B and B2C companies on both the client and agency sides. Jeff is also Managing Editor and cofounder of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.
In this Book
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The B2B Social Media Book—Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-Mail, and More
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Foreword
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We Didn’t Wake Up One Day and Write This Book
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Why B2B Is Better at Social Media Than B2C
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Five-Step Social Media Lead Generation Process
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Yes, Chapter 3 in a Social Media Book Is about Search (It’s That Important!)
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How to Close the Loop of Social Media ROI
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Reach – More Is Always Better
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Creating Ebooks and Webinars That Prospects Love
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Why You Are Already a Business Blogging Expert
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Become a LinkedIn Lead Generation Superstar
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Twitter – Leads in 140 Characters
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Maximizing Facebook Lead Generation through Engagement
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E-Mail Is Social
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Stop Preparing for the Mobile Web; It’s Here
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Making Trade Shows Social
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Run a B2B Social Media Marketing Team Like a Start-Up
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10 B2B Social Media Roadblocks
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The Best Time Ever!
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Notes
