The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
- 3h 28m
- Lee LeFever
- John Wiley & Sons (US)
- 2013
You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
- Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
- Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
- Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
About the Author
LEE LeFEVER is the Chief Explainer, illustrator, and voice of Common Craft, and is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards and has created explanations for the world's most respected brands, including Intel, Google, Dropbox, and Ford. Its online videos have been viewed more than 50 million times. Today, Common Craft's mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists.
In this Book
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The Art Of Explanation—Making Your Ideas, Products, And Services Easier To Understand
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Preface
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Introduction
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Learning to Run
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What Is an Explanation?
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Why Explanations Fail
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Planning Your Explanations
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Packaging Ideas
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Context
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Story
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Connections
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Description
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Simplification
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Constraints
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Preparing for and Writing an Explanation
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Bringing an Explanation Together
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Common Craft’s Lessons Learned
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Right Medium for the Message
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Visuals
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Emma and Carlos
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Explanation Culture and Your Life as an Explainer
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Links To Common Craft Videos
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Bibliography
