The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs
- 2h 32m
- Allan Kelly
- Apress
- 2019
Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide.
Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility.
The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge.
What You Will Learn
- Explores activities the product owner needs to do in order to write good and valuable user stories
- Identifies skills product owners can learn from product managers and business analysts
- Demonstrates how to make decisions based on business and customer demand rather than technical needs and feasibility
Who This Book Is For
This is a book for anyone becoming a product owner: developers and programmers, who, after some years at the code-face, are ready to step up to the next stage to own the product that they have been coding. Business Analysts and Product Managers who see themselves transitioning into the a product owner role will find value in this book in understanding their new role and how the work is the same and how it is different
About the Author
Allan Kelly still considers himself a software engineer―even if nobody pays him to code any more. Deciding what to build, understanding customer needs, designing the software, and organizing the processes are all part of software engineering to him.
He helps companies and teams undertake software engineering using agile techniques working as a consultant, coach, or manager. Most of his clients are small innovative companies few people have heard of. His better known clients include Virgin Atlantic, Qualcomm, The Bank of England, Reed Elsevier, and Swift.
Allan has pioneered techniques such as Value Poker, Time-Value Profiles and Retrospective Dialogue Sheets. He is the author of the perennial essay "Dear Customer, the Truth about IT" and a number of earlier books including Continuous Digital, A Little Book of Requirements and User Stories, Xanpan, and Business Patterns for Software Developers.
In this Book
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What are You Building?
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Why have a Product Owner?
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Who is the Product Owner?
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Requirements, Discovery, and Demand
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Every Product Owner needs Four Things
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Customers, Users, and Stakeholders
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Scrum and the Product Owner
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Onstage Product Owner
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Offstage Product Owner
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The Busy Product Owner
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Stop Doing
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Specialist Help
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Product Owner as Entrepreneur
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The Product Manager Role
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What do Product Managers Do?
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Changes in Product Management
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The Business Analyst Role
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Different Types of Business Analysts
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The Product Owner Refactored
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Changing Hats
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Mission Impossible
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The End
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