The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed
- 3h 33m
- Richard Nugent
- Kogan Page
- 2023
Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.
Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between.
Arguing that Simon Sinek's "start with why" approach is compelling yet flawed and Peter Drucker's claim that "culture eats strategy for breakfast" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.
About the Author
Richard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction.
His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.
In this Book
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Introduction
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Busting Business Myths
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The Three Key Components of the ALIGNED® Framework
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How to Gain the Alignment Advantage
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The Strategic Starting Point
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How to Build an ALIGNED® Strategy
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The Truths and Half-truths About Culture
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Crossing the Cultural Chasms
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ALIGNED® Performance Management
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What is the X and Why?
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ALIGNED® Teams
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ALIGNED® Communication
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Living an Aligned Life
