The 9% Edge: The Life-Changing Secrets to Create More Revenue for Your Business and More Freedom for Yourself
- 3h 43m
- Candy Valentino
- John Wiley & Sons (US)
- 2025
Practical wisdom on tools, concepts, and strategies to build, grow, and optimize your business
91% of small and medium sized businesses fail in the first 10 years. What is the other 9% doing to succeed? The 9% Edge is a highly practical guide to entrepreneurship and taking your business to the next level, no matter where you currently are in your build.
Developed from extensive research on businesses and their founders, combined with the 26 years of real-world, firsthand experience of author Candy Valentino, this book breaks down the core principles and concepts that are essential to bridging the knowledge gap between different stages of a build, and contains a wealth of tools and strategies, explained in plain English, that can be put into practice as soon as today.
Valentino went from a teenager living in a little white trailer on government assistance, to building, scaling, and selling multiple businesses in various industries and helping countless other businesses do the same in a consultant role.
In this book, readers will learn about:
- Expanding your customer base, strategically reducing costs without compromise, and measuring and evaluating critical revenue drivers
- Making data-driven decisions, implementing strategic financial and metric changes, and always moving forward with intention
- Achieving organizational transformation through revamping a marketing strategy, optimizing operational efficiencies, and restructuring finances
The 9% Edge is an essential resource for all business owners seeking to learn from someone who has run the gambit in entrepreneurial endeavors and knows from experience what has been proven to work.
About the Author
CANDY VALENTINO is a successful founder, entrepreneur, investor, and philanthropist. She is the Wall Street Journal bestselling author of Wealth Habits and host of the top podcast, The Candy Valentino Show. Valentino started her first company at 19 with no degree, corporate background, or money, and has since successfully built, scaled, and exited businesses throughout her 26-year career. She is highly sought after for training, speaking, and consulting on business and finance, and is a frequent media guest on the economy, business, and investing, known as “The People’s Analyst.”
In this Book
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Introduction
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Architecting an Intentional Business
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Common Entrepreneurial Landmines to Avoid
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Creating a Scalable, Sustainable, and Sellable Business
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Real-World Revenue Growth
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Sniper Strategies for Viability
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Measuring What Matters
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State of the Union Meeting
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Uncover the Profit You Already Have
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The Players on Your Profit Team
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Four Exits Every Founder Needs to Make
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The Final Exit
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Notes
