The 10X Rule: The Only Difference Between Success and Failure
- 3h 38m
- Grant Cardone
- John Wiley & Sons (US)
- 2011
While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.
The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichés and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.
- Learn the "Estimation of Effort" calculation to ensure you exceed your targets
- Make the Fourth Degree a way of life and defy mediocrity
- Discover the time management myth
- Get the exact reasons why people fail and others succeed
- Know the exact formula to solve problems
Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
About the Author
Grant Cardone is a New York Times best-selling author and internationally recognized sales training expert. He is seen regularly on CNBC, MSNBC, Fox News, and Fox Business. He is also a contributor for the Huffington Post. Joan Rivers recently did a segment on him and his family on her show, “How Did You Get So Rich?”
Mr. Cardone has been working with companies worldwide for 25 years, customizing and providing sales programs and systems to improve sales processes and increase sales revenues. He has spoken to audiences in every major city in the United States and Canada, Brazil, the Caribbean, Austria, England, and Australia. His methodologies are being employed in businesses in Ireland, Russia, Taiwan, and as far away as Kazakhstan. His books are being translated into multiple languages including German and Chinese. He developed a virtual on-demand sales training site for the automobile industry (salestrainingvt.com) and is releasing a similar site for individuals and other sales organizations (cardoneuniversity.com).
Audiences travel from all around the world to attend his one-day live seminars. His first book, Sell to Survive, reached the top 1 percent of self-published books and is considered “the definitive book on selling for the twenty-first century.” One reader said, “The information in Sell to Survive is the first new thing written on selling in 50 years!” Another stated, “After reading sales books for years, this book stands above every other book I have ever read on this topic.” His first published book, If You're Not First, You're Last, recently became a New York Times best-seller.
Mr. Cardone has also proven himself off the stage, in the real world of business. He owns three successful companies that were all started from just an idea and with no money, just hard work.
In addition to his entrepreneurial undertakings, Mr. Cardone is heavily involved in philanthropic activities and has been acknowledged by the U.S. Senate, Congress, the mayor of Los Angeles, and others. He was recently awarded the Rajiv Gandhi Award for his efforts in bringing Indian and American businesses together and the Distinguished Alumni Award from McNeese State College, where he received his accounting degree.
In this Book
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The 10X Rule—The Only Difference Between Success and Failure
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Introduction
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What Is the 10X Rule?
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Why the 10X Rule Is Vital
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What Is Success?
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Success Is Your Duty
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There Is No Shortage of Success
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Assume Control for Everything
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Four Degrees of Action
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Average Is a Failing Formula
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10X Goals
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Competition Is for Sissies
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Breaking Out of the Middle Class
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Obsession Isn't a Disease; It's a Gift
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Go “All In” and Overcommit
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Expand—Never Contract
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Burn the Place Down
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Fear Is the Great Indicator
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The Myth of Time Management
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Criticism Is a Sign of Success
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Customer Satisfaction Is the Wrong Target
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Omnipresence
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Excuses
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Successful or Unsuccessful?
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Getting Started with 10X
