Teradata for Executives

This is an opportunity for an executive to understand the complex Teradata technology at a common-sense level. It will give executives great insight into the strengths and weaknesses of Teradata. It will give expert advice about how to lead those who are working under them when it comes to their Teradata system. This book will help them understand what they need to know, and what’s most important to make strategic decisions.

About the Authors

Tom Coffing, better known as Tera-Tom, is the founder of Coffing Data Warehousing where he has been CEO for the past 20 years. Tom has written over 50 books on all aspects of Teradata, Netezza, Kognitio, Redshift, ParAccel, Vertica, SQL Server, and Greenplum. Tom has taught over 1,000 Teradata classes in places such as India, Africa, Europe, China, Malaysia, and throughout North America.

Tom is also the owner and designer of the Nexus Query Chameleon, the most sophisticated enterprise query tool in the industry. The Nexus works on all platforms, including Hadoop, converts table structures between all systems, and allows companies to load their ERwin logical model inside Nexus. The Nexus guides users like a GPS system. Users point and click on any table or view from any system, and they are guided to what joins to what. As users choose the columns they want on their report, the SQL is built automatically.

In High School, Tom was the first athlete from his school to ever place at state. He was selected by his school to represent them at Buckeye Boys State, and Tom was inducted into the first class of the Lakota High School Hall of Fame.

At the University of Arizona and University of Nevada Las Vegas, Tom was a two-time All-American wrestler, Sophomore Athlete of the year, and a two-time winner of the 1980 Olympic wrestling trials. Tom graduated with a Bachelor's degree in Speech Communications.

After college, Tom became a state and national champion speech winner for Toastmasters and won two orchid awards as an actor.

Leslie Nolander has been the Chief Operating Officer (COO) at CoffingDW for the past ten years. She is responsible for running the business and has done a brilliant job of orchestrating the procedures and standards at CoffingDW. Leslie has personally negotiated hundreds of contracts both internationally and domestically and has overseen every financial transaction.

Leslie is the author of multiple books and a key asset in the design and implementation of the Nexus Query Chameleon.

Leslie has a Bachelor's Degree from the University of Arizona in Child Development and Family Relations and completed a fifth year Teacher Certification Program. Leslie was a teacher the first ten years of her career before joining the team at CoffingDW.