Ten Types of Innovation: The Discipline of Building Breakthroughs
- 3h 54m
- Brian Quinn, Helen Walters, Larry Keeley, Ryan Pikkel
- John Wiley & Sons (US)
- 2013
Innovation principles to bring about meaningful and sustainable growth in your organization
Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.
- Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
- Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field
The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
About the Authors
Larry Keeley is a globally recognized leader in innovation effectiveness, a topic he tackles as a professor in design and business schools, and a speaker, writer, and researcher. Obsessed with understanding why innovation mostly fails, he has worked to grow the field as a science rather than an exercise in applied creativity. Along with his mentor Jay Doblin, he cofounded Doblin back in 1981 and since 2013 he has been a director in Monitor Deloitte, where he serves as thought leader for the firm's global innovation practice.
Larry has worked on innovation challenges in 55 different industries and with many of the world's leading firms and philanthropies. He is both a board member and adjunct professor at Chicago's Institute of Design — the first design school in the United States to offer a PhD in the topic. He lectures at executive education programs at Kellogg Graduate School of Management and is an adjunct faculty member in the core MBA program and in Northwestern University's McCormick School of Engineering, where he teaches in the Masters of Manufacturing Management program. Larry was a Senior Fellow of the Center for Business Innovation in Boston, serves on the external advisory council for the Mayo Clinic, and is also a board member for Chicago Public Radio, where he helped to develop shows like This American Life and other innovative programs.
Ryan Pikkel is a design strategist at Doblin. He is responsible for guiding clients and teams through nnovation programs to articulate and develop solutions that will benefit both the client and the end user. In addition, Ryan makes significant contributions to developing Doblin's own tools and processes — including the Ten Types of Innovation framework, the innovation Tactics, and associated Tactics cards. His work has spanned industries, while he has helped to establish innovation capabilities for clients in Seoul and Mumbai. Ryan is also a member of adjunct faculty at the Institute of Design at I IT, where he teaches innovation tools and techniques.
Brian Quinn is a leader at Doblin. He is responsible for designing and overseeing scaled innovation programs with some of our largest clients — working with them both to innovate and become more effective innovators. He helps advance the company's leadership in building innovation capabilities and implementing innovations for clients, and is a key member of the team that continues to evolve the Ten Types of Innovation framework. His work has spanned many industries, but he has particular experience in health care. Brian has also worked as a screenwriter for the film industry, and is fascinated by the power of narrative.
Helen Walters is a writer, editor, and researcher at Doblin. Previously the editor of innovation and design at BusinessWeek (and later at Bloomberg BusinessWeek), she joined the firm to help develop editorial strategy, including work on this book. She is also a member of the team that continues to work on the Ten Types of Innovation framework. Happy to observe the innovation process from within, Helen nonetheless sates her inner journalism junkie by writing and publishing the regular blog, Thought You Should See This, as well as tweeting incessantly. She is also the live blogger for the TED conference.
In this Book
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Rethink Innovation—Eradicate Lore, Substitute Logic
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The Ten Types—An Overview
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Profit Model—How You Make Money
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Network—How You Connect with others to Create Value
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Structure—How You Organize and Align Your Talent and Assets
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Process—How You Use Signature or Superior Methods to Do Your Work
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Product Performance—How You Develop Distinguishing Features and Functionality
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Product System—How You Create Complementary Products and Services
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Service—How You Support and Amplify the Value of Your Offerings
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Channel—How You Deliver Your Offerings to Customers and Users
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Brand—How You Represent Your Offerings and Business
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Customer Engagement—How You Foster Compelling Interactions
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Part Two—In Summary Measure up
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Go beyond Products—How to Avoid Being Easily Copied
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Strength in Numbers—Innovations Using a Combination of Types Generate Better Returns
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Part Three—In Summary Work across
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Mind the Gap—Uncover Your Blind Spots
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Challenge Convention—See Where Your Competitors are Focusing — and Then Make Different Choices
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Pattern Recognition—See How Industries and Markets Shift—And Learn from Those Who Saw the Signs and Acted on Them
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Part Four—In Summary Shift Your Focus
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Declare Intent—By Being Clear about Where and How You Will Innovate, You Massively Increase Your Odds of Success
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Innovation Tactics—A Toolkit That Turns the Ten Types into Building Blocks for Innovation
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Using the Innovation Playbook—A Selection of Plays (And the Combination of Tactics You'll Need to Implement Them)
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Part Five—In Summary Go Deep
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Get Cracking—Everyone is Afraid of the Unfamiliar. Here's How to Innovate Anyway
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Sponsors and Authors—Great Firms Make Sure That Innovation is Not Optional
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Installing Innovation—Don't Worry about Culture. Build a Systemic Capability
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Execute Effectively—Principles for Bringing Your Innovations to Market on Time and on Budget
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Innovation Bibliography
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Notes and Research Data
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