Telling Ain't Training: Updated, Expanded, and Enhanced, Second Edition

When the first edition of Telling Ain’t Training was published in 2002, its practical, learner-focused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who trains, educates, or instructs. Chock full of myth-busting research and ready-to-use tools, always delivered in a lighthearted and entertaining style, Telling Ain’t Training set new standards for the training industry. That’s a tough act to follow, but this long-awaited new edition does not disappoint. While it has been updated, expanded and enhanced to reflect almost a decade of progress, fans of Telling Ain’t Training will be relieved to find that its lively, user-friendly tone has been carefully preserved. In fact, this is a book that faithfully practices what it preaches, engaging the reader from page one and immediately involving them in the first of many try-it-yourself exercises in learning.

About the Authors

Harold D. Stolovitch and Erica J. Keeps share a common passion: developing people. Together they have devoted a combined total of more than 80 years to make workplace learning and performance both enjoyable and effective. Their research and consulting activities have involved them in numerous projects with major corporations such as Hewlett Packard, Sun Microsystems, Oracle, General Motors, Bell Canada, Telecom Asia, Canadian Pacific Railway, Canadian Business Development Bank, Bank of Montreal, Rio Tinto-Alcan, Prudential, Century 21, CDW, Canadian Navy, Chrysler, General Motors, International Association of Fire Fighters, Nissan, Pfizer, Southern California Gas, The Coffee Bean and Tea Leaf, USDA as well as the military, the police, government, counterterrorism agencies, healthcare institutions, and many others. Their dedication to improving workplace learning and performance is reflected in the workshops they conduct internationally on training delivery, instructional design, and performance consulting. Stolovitch and Keeps are the principals of HSA Learning & Performance Solutions LLC, specialists in the application of instructional technology and human performance technology to business, industry, government, and the military. In addition to the original edition of Telling Ain't Training, Stolovitch and Keeps are the authors of Beyond Telling Ain't Training Fieldbook, Training Ain't Performance, and Beyond Training Ain't Performance Fieldbook published by ASTD Press. Together, they are co-editors of two editions of the award-winning Handbook of Human Performance Technology: A Comprehensive Guide for Analyzing and Solving Performance Problems in Organizations and Improving Individual and Organizational Performance Worldwide and authors of the toolkit series, Engineering Effective Learning and Front-End Analysis and Return on Investment published by Jossey-Bass/Pfeiffer.

Marc J. Rosenberg is a management consultant, writer, educator, and leading expert in the world of training, organizational learning, e-learning, knowledge management, and performance improvement. He is the author of the best-selling books E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill) and Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning, and Performance (Pfeiffer). His column, "Marc My Words," appears monthly in the eLearning Guild's Learning Solutions online magazine. Rosenberg is a past president of the International Society for Performance Improvement (ISPI). He holds a doctorate in instructional design, plus degrees in communications and marketing, and the Certified Performance Technologist (CPT) designation. Rosenberg is a recognized thought leader in the field. He has spoken at the White House, debated e-learning at the Oxford Union, keynoted numerous professional and business conferences, authored more than 50 articles and book chapters, and been a frequently quoted expert in major business and trade publications.