Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
- 14h 30m
- David L. Rainey
- Cambridge University Press
- 2006
In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
About the Author
David L. Rainey is Professor of Management at the Lally School of Management and Technology, Rensselaer Polytechnic Institute, New York. He is an internationally recognized authority in sustainable business development, product innovation, technological entrepreneurship, and strategic enterprise management. He is the author of Product Innovation: Leading Change through Integrated Product Development (Cambridge University Press, 2005).
Dr. Rainey has over thirty years’ experience and leadership in industry and academia. He is a Professor of Management and Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is also a Visiting Professor at the Technical University of Munich and an Associate of “The Center for the Study of Corporate Sustainability”, Instituto de Estudios para la Excelencia Competitiva, Buenos Aires. He is also a member of the Board of Directors of the National Association of EHS Management.
In this Book
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Sustainable Business Development—Overview and Guiding Principles
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Enterprise Thinking and the Strategic Logic of Strategic Business Development
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Crafting Sustainable Business Strategies and Solutions
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The Driving Forces of Social-, Economic-, and Environmental-Related Change
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The Driving Forces of Markets and Stakeholders’ Connectedness
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Crafting a Sustainable Enterprise through Leadership and Capabilities
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Sustainable Technology Management and Development
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Crafting and Implementing Sustainable Business Development Programs
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Life Cycle Thinking and Framework
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Formulation of Life Cycle Assessment—Initiation and Inventory Assessment
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Implementation of Life Cycle Assessment—Impact and Improvement Assessments
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Inventing the Future through Enterprise Thinking and Sustainable Business Development
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Select Bibliography
