Supercommunicator: Explaining the Complicated So Anyone Can Understand
- 3h 19m
- Frank J. Pietrucha
- AMACOM
- 2014
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: distill details and data into big ideas; deliver meaning to audiences; use storytelling to captivate and educate; humanize content to make complicated ideas more tangible; layer harder ideas on top of easier ideas; strip away complex language, jargon, and acronyms; use analogies to explain unfamiliar areas; master new digital modes of expression; and more. Enhanced with a wealth of examples - from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology - this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.
About the Author
FRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.
In this Book
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Supercommunicator—Explaining the Complicated So Anyone Can Understand
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About AMACOM
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An Elephant Named Digital Communication
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Deliver Meaning
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The Dawn of the Multimedia Age
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What Is Multimedia?
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Digital Media Changes the Way We Experience Information
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Finding the Right Medium to Deliver Your Content
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Why Smart People Misread Their Audiences
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Learning About Your Audience
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Addressing Multiple Audiences
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Researching Cultural Issues
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If You Are Not a Subject Expert ...
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Advice for Content Experts
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Simplify Your Content
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But Don't Oversimplify
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Focus on Clarity
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Supercommunicator Basic Guidelines
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Find Your Human Voice
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Speaking Human ... Without the Human
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It's Story Time!
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Testimonials: A Supercommunicator's Win-Win
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Case Examples That Make Learning Real
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What Not to Do When Speaking Human
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The Power of Personalization
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Rational Thinking Isn't Always the Rational Choice
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Building a Path to Comprehension
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The Power of Comparison
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Analogies in a Professional Setting
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More than a Garnish
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Quality and Integrity in Design
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Visuals for Presentations
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Let Your Audience Explore
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Your Role as a Supercommunicator
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Notes
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LEAD WITH A STORY
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Free Sample Chapter From Lead With A Story
