Successful Key Account Management in a Week: Be a Brilliant Key Account Manager in Seven Simple Steps
- 1h 5m
- Grant Stewart
- Hodder & Stoughton Ltd
- 2016
Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.
About the Author
Grant Stewart has specialized in Key Accounts, Sales Management and Business Development for many companies and has run his own training and consultancy company for the last 30 years. His market-leading book on Successful Sales Management has sold over 70,000 copies.
In this Book
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Sunday—Know your Customer
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Monday—Analyse your Growth Opportunities
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Tuesday—Measure Profits by Account
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Wednesday—Plan for Success
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Thursday—Negotiate to Win-Win
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Friday—Control Activity Levels
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Saturday—Manage Relationships
