Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers, 3rd edition

  • 2h 51m
  • Simon Wootton, Terry Horne
  • Kogan Page
  • 2010

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals and write an effective strategic plan.

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

About the Authors

Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service.

Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.

In this Book

  • About This Book
  • Strategic Leadership
  • Strategic Leadership and Conversational Style
  • Strategic Leadership — Brain-Based Communication
  • Strategic Leadership — the Thinking Skills Required
  • Marketing Leadership and Management Action
  • Gather Strategic Intelligence
  • Assess Strategic Capability
  • Create Strategic Knowledge
  • Make Strategic Predictions
  • Develop Strategic Vision
  • Create Strategic Options
  • Take Strategic Decisions
  • Create and Communicate Market-Led Strategy
  • Plan and Manage Projects to Implement Change
  • Next Steps
  • Final thought
  • References and Recommended Reading
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