Strategic Planning For Dummies
- 6h 4m
- Erica Olsen
- John Wiley & Sons (US)
- 2007
If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.
Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:
- How a strategic plan is different than a business plan
- Establishing a step-based planning process
- Planning for and encouraging growth
- Taking a long-view of your organization
- Evaluating past performance
- Defining and refining your mission, values, and vision
- Sizing up your current situation
- Examining your industry landscape
- Setting your strategic priorities
- Planning for unknown contingencies
If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more:
- Learn to analyze business trends that will determine your business’s future
- Set measurable, realistic goals that you can plan for and achieve
- Make strategic planning a habitual part of the organization
- Prioritize multiple strategies that you can implement simultaneously
- Set a defining vision for the organization that guides all your planning and strategy
This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.
About the Author
Erica holds a BA in Communications and an MBA in International Management from Thunderbird. She's frequently tapped to lecture at the University of Nevada in Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.
As one of the developers of MyStrategicPlan, Erica has stripped strategic planning of its fate as a static document. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). Once completed, the online system actually helps organizations execute the plan instead of just shoving it on a shelf.
MyStrategicPlan is just one of several services offered by Erica's company, M3 Planning. M3 also does onsite strategic planning facilitation and retreats as well as market research consulting. Over the last several years, M3 has developed and reviewed hundreds of strategic plans for organizations across the country.
In addition to Strategic Planning For Dummies, Erica has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability, and contributes regular columns to local, regional, and national business publications.
In this Book
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Strategic Planning For Dummies
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Introduction
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What Is Strategic Planning Anyhow?
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Why Strategic Planning Impacts Your Growth
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Getting Set Up for Successful Planning
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Taking Lessons from the Past
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Focusing on What You Do Best
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Refining Your Mission, Vision, and Values
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Assessing Your Business and Its Capabilities
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Seeing Your Business Through Your Customers' Eyes
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Assessing Your Strategic Position in a Dynamic Environment
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Growth: It's Not Just for Kids Anymore
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Finding New Customers
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Establishing Your Strategic Priorities
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Putting Your Plan Together
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Putting Your Plan to Work
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Contingency Planning: Your Plan B
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Planning Considerations for Entrepreneurs and Department Managers
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Planning for the Social Sectors
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Ten Ways to Keep Your Strategic Plan from Hitting the Shelf
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Ten Ways to Ruin Your Strategic Planning Meeting
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Ten Shortcuts to Getting Your Plan Done
