Strategic Management: From Theory to Implementation, Fourth Edition
- 15h 18m
- David Hussey
- Taylor and Francis
- 1998
A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice.
- Now includes international case studies showing strategy in action.
- Concentrates on developing capability for strategic thinking rather than just providing theory or list of techniques.
- Practical emphasis to allow readers to sharpen their skills.
- Student friendly, but 'real world' approach.
The fourth edition treats both analytical and behavioural aspects of planning in depth. Strategic analysis is covered in particular detail, with examples reporting proven - and often original - applications of these theories. Six major case studies have been added to illustrate the application of strategic management theory in practice and a chapter discusses the impact of new approaches to strategy. With comprehensive reference lists, and a guide to research resources, this volume will prove invaluable to researchers and advanced students as well as to the practising manager.
About the Author
David Hussey runs his own firm of Management Consultants and is a Visiting Professor in Strategic anagement, Nottingham Business School, Nottingham Trent University. He is also one of the Founders of the Strategic Planning Society and a Director of the Japan Strategic Management Society.
In this Book
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The structure of the book
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From planning to strategic management and beyond
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Strategic management: success or failure?
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A look at the total process
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The challenge of the future
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The environment—assumptions in planning
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Forecasting
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Techniques for assessing the environment
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Business philosophy (ethics and morality) and strategic management
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The corporate appraisal - assessing strengths and weaknesses
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Analysing the industry and competitors
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Analysing the UK management development and training industry: a case history
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The search for shareholder value
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Vision and objectives
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Strategy
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Strategic portfolio analysis
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Portfolio analysis in practice
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Strategic planning - a second look at the basic options
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Multinational and global strategy
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Technology and manufacturing
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Financial planning
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Strategic planning for human resources
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Preparing the strategic plan
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Evaluating a business plan
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Operating plans
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Project planning and appraisal
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From plans to actions
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Management of change
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Introducing strategic management
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Why planning sometimes fails
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Strategic management to strategic change?
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SWK Zimbabwe Ltd
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Colgate-Palmolive Oral Care Division in the Italian Market
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Ratner/Signet Group plc: 1984–97
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AGIP Petroli entering the Indian market
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Xerox: transforming the corporation
