Startup CEO: A Field Guide to Scaling Up Your Business
- 6h 11m
- Hanny Hindi, Matt Blumberg
- John Wiley & Sons (US)
- 2013
While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once."
Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.
- Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
- Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent
- Examines how a CEO must align available resources with the company's strategy in order to ensure success
- Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market
Engaging and informative, this book is essential reading for any, and every, CEO.
In this Book
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Startup CEO—A Field Guide to Scaling Up Your business
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Foreword
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Introduction
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Dream the Possible Dream
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Defining and Testing the Story
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Telling the Story to Your Investors
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Telling the Story to Your Team
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Revising the Story
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Bringing the Story to Life
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Fielding a Great Team
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The CEO as Functional Supervisor
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Crafting Your Company’s Culture
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The Hiring Challenge
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Every Day in Every Way, We Get a Little Better
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Compensation
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Promoting
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Rewarding—“It’s the Little Things” That Matter
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Managing Remote Offices and Employees
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Firing—When It’s Not Working
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Creating a Company Operating System
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Creating Your Operating Plan and Setting Goals
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Making Sure There’s Enough Money in the Bank
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The Good, the Bad and the Ugly of Financing
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When and How to Raise Money
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Forecasting and Budgeting
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Collecting Data
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Managing in Tough Times
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Meeting Routines
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Driving Alignment
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Have You Learned Your Lesson?
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Going Global
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The Role of M & A
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Competition
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Failure
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The Value of a Good Board
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Building Your Board
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Board Meeting Materials
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Running Effective Board Meetings
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Non–Board Meeting Time
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Decision Making and the Board
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Working with the Board on Your Compensation and Review
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Serving on Other Boards
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Creating a Personal Operating System
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Working with an Executive Assistant
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Working with a Coach
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The Importance of Peer Groups
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Staying Fresh
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Your Family
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Traveling
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Taking Stock
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A Note on Exits
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Conclusion
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What Did I Miss?
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Bibliography
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About the Companion Web Site
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Introduction—Excerpt from Startup Boards
