Speak Like a CEO: Secrets for Commanding Attention and Getting Results
- 3h 18m
- Suzanne Bates
- McGraw-Hill
- 2005
An award-winning news anchor presents methods for better communication in any business environment
During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:
- Reveals the secrets for communicating in any situation
- Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
- Outlines self-improvement plans that can easily be customized to your needs
- Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity
About the Author
Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner.
In this Book
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What it Means to Speak Like a CEO (the Ones You Really Admire)
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Eight Secrets of Successful CEOs and Leaders Who Speak Well
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You're as Good as You Decide to Be
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What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years
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The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras
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The Authenticity Gap: Why the Real You Must Shine Through
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Taking Stock: How Do Your Skills Add Up?
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Creating a Plan: Leaders Know It's the Way to Get Farther, Faster
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Speeches
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Presentations
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Q&A Sessions: Thinking on Your Feet
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Media Interviews
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Leading Meetings
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Conversations
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Ten Things You Can Do to Guarantee Success
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Five Coaching Plans
