Speak for a Living, Second Edition

Get into the business of speaking and training.

There are dozens of books on public speaking. But only Speak for a Living will show you how to launch, build, and sustain a successful speaking and training career.

Wondering whether making the leap into this industry is for you? In this revised and expanded edition, authors Anne Bruce and Sardék Love offer updated strategies for navigating the public-speaking business. Their new material on social media and website marketing will help you find your niche and create a unique brand that reaches the right audience. They’ll show you how to diversify your services in an increasingly globalized industry, whether through booking international gigs, getting published, or developing new products. And they’ll use their years of experience to help you avoid the mistakes so many speakers and trainers make.

Speak for a Living also has field-tested tools and checklists that all speakers and trainers will find valuable, whether they’re new to the profession or old pros. Use them to identify ideal clients, prepare for any presentation, and become a meeting or event planner’s dream speaker. And if you want to sharpen your performance skills, the book has a whole chapter on how to take your abilities to the next level.

Speak for a Living is the ultimate insider’s guide. Use it to gain insight into the professional speaking lifestyle and become the speaker or trainer people request again and again.

About the Authors

Anne Bruce doesn't just speak for a living, she's also a talent manager and an executive coach who helps speakers and authors―including celebrities, politicians, sports figures, and well-known business leaders―soar to the next level of their career. With a background in broadcast journalism and years of extensive television work, Anne has written for clients and projects in Hollywood and New York. Her clients have appeared on Ellen, Shark Tank, Steve Harvey, Today Show, Good Morning America, Anderson Cooper 360, and more. She's also carved a niche in coaching talent to write and deliver popular TEDx and TED Talks.

Anne has had the privilege of speaking, writing, and conducting talent projects worldwide for organizations like the American Red Cross, Baylor University Medical Center, Sony Entertainment, Sony International, Saks Fifth Avenue, GEICO, Ben & Jerry's, Accenture, Coca Cola, Southwest Airlines, JetBlue, The White House, the Pentagon, the FBI, Harvard Law School, Stanford Law School, Columbia University School of Business, the Conference Board of Europe, and NASA, where she produced a documentary on the lives of women astronauts.

She is the author of dozens of e-books and more than 23 books, which have been translated into more than 36 languages worldwide. Some of Anne's books include Speak for a Living: The Insider's Guide to Building a Speaking Career; Discover True North: A 4-Week Program to Ignite Your Passion and Activate Your Potential; Be Your Own Mentor; How to Motivate Every Employee; The Manager's Guide to Motivating Employees; and Building a High Morale Workplace; and Leaders Start to Finish: A Roadmap for Developing Top Performers (2nd edition). She's also been a featured author for Perfect Phrases for Employee Development Planning, part of McGraw-Hill's Perfect Phrases series. Anne also authored and acted as acquisition editor for the Pocket Tool Kit series. She has been interviewed by the Wall Street Journal, London Times, San Jose Mercury News, Newsweek, and Inc. magazine, among others.

Anne's home base is in the greater Los Angeles area at Channel Islands Beach―her favorite place to coach clients and film her popular weekly video blog, #30SecondsAtTheBeach. She has also partnered with her co-author Sardek Love, to launch The Speak for a Living Success Academy, a program for aspiring and accomplished speakers. You can learn more about it at www.speakforsuccessacademy.com.

Sardek Love is a peak performance expert who teaches leaders, managers, trainers, and speakers how to ask questions that transform lives one soul at a time. As a Master Trainer, keynote speaker, and Master Performance Consultant, he has worked in more than 30 countries equipping individuals, teams, and organizations with the tools to maximize performance and results.

Sardek has had the honor of speaking, training, and consulting for the leading organizations, including AstraZeneca, the Association for Talent Development, Audi of America, the Bureau of Engraving and Printing, Chevron, Hilton, the Jamaica Customer Service Association, Omantel, Orange Theory Fitness, Ritz Carlton, Saudi Aramco, Tata Communications, and Universal Studios Orlando.

As a leading global expert in talent development, he has authored several blog articles published by ATD as well as co-authoring the TD at Work “Maintaining Cohesiveness in a Distributed Government Workforce.” Sardek is the author of a blog at www.SardekLove.com where he writes articles covering management, leadership, talent development, and personal growth and success.

As a popular international keynote speaker, he frequently delivers his signature speeches “Facilitating With Impact!” and the “5 Qualities of Leaders Who are Winning the War for Talent.” In partnering with Anne Bruce to write this updated edition of Speak for a Living, they will develop the next generation of thought leaders who will transform lives on a global scale.