Social Media Success for Every Brand: The Five Storybrand Pillars that Turn Posts into Profits
- 2h 28m
- Claire Diaz-Ortiz
- HarperCollins Leadership
- 2019
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- STORY
- HOW
- AUDIENCE
- REACH
- EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
In this Book
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The Share Model: An Overview
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Story: Telling a Great Social Media Story
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How: Who's the King of Your Social Media Account?
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Audience: Social Media—It's not About You
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Reach: Increase Your Reach to Amplify Your Brand
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Excellence: Excelling at Social Media Marketing
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Facebook
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Instagram
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Twitter
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LinkedIn
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Complementary Platforms
