Social Media Marketing For Dummies, 4th Edition
- 6h 40m
- Shiv Singh, Stephanie Diamond
- John Wiley & Sons (US)
- 2020
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
About the Authors
Shiv Singh is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of Content Marketing Strategies For Dummies.
In this Book
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Understanding Social Media Marketing
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Discovering Your SMM Competitors
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Getting in the Social Media Marketing Frame of Mind
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Launching SMM Campaigns
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Developing Your SMM Voice
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Understanding a Marketer's Responsibilities
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Finding the Right Platforms
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Exploring SMM Strategies for Facebook
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Marketing on Twitter
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Creating a YouTube Strategy
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Considering LinkedIn
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Delving into Instagram
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Discovering Snapchat
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Marketing with Pinterest
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Interacting with Tumblr
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Engaging Customers Using Other Platforms
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Marketing to Millennials
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Accounting for the Influencers
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Disrupting with Voice Search
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Utilizing Messaging Apps
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Practicing SMM on Your Website
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Becoming an Authentic and Engaged Advertiser
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Building an SMM Mobile Campaign
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Encouraging Employees to Advocate for Your Brand on Social Media
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Changing Tactics and Metrics
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Understanding Social Media Governance
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Using Real-Time Marketing
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Data and Privacy
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Ten SMM-Related Must-Read Blogs
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Ten Top SMM Tools
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Ten Tips to Navigate Fakeness
