Social Media Marketing All-in-One For Dummies, 5th Edition

  • 11h 26m
  • Michelle Krasniak
  • John Wiley & Sons (US)
  • 2021

Get social with the bestselling social media marketing book

No person can ignore social media these days―and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram―and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble―in the way you want it to be.

These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff―like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest―you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.

  • Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
  • Blend your social side with your traditional marketing presence
  • Become more engaging and metric your success
  • Get to know your fans with user data

Wherever you’re coming from―social media strategist, site manager, marketer, or something else―social media is where your customers are. This book shows you how to be there, too.

In this Book

  • Introduction
  • Making the Business Case for Social Media
  • Tallying the Bottom Line
  • Plotting Your Social Media Marketing Strategy
  • Managing Your Cybersocial Campaign
  • Discovering Helpful Tech Tools
  • Leveraging SEO for Improved Visibility
  • Optimizing Social Media for Internal and External Searches
  • Using Social Bookmarks, News, and Share Buttons
  • Growing Your Brand with Content
  • Exploring Content-Marketing Platforms
  • Developing a Content-Marketing Strategy
  • Getting Your Content to the Masses
  • Using Twitter as a Marketing Tool
  • Using Twitter as a Networking Tool
  • Finding the Right Twitter Tools
  • Social Listening with Twitter
  • Hosting Twitter Chat
  • Using Facebook as a Marketing Tool
  • Creating and Sharing Content on Facebook
  • Advertising and Selling on Facebook
  • Streaming Live Video on Facebook
  • Promoting Yourself with LinkedIn
  • Promoting Your Business with LinkedIn
  • Using LinkedIn as a Content Platform
  • Pinning Down Pinterest
  • Snapchatting it Up!
  • Getting Started with Instagram
  • TikTok(ing) around the Clock
  • Watching and Listening—Videos, Podcasts, and Your Brand
  • Weighing the Business Benefits of Minor Social Sites
  • Maximizing Stratified Social Communities
  • Profiting from Mid-Size Social Media Channels
  • Integrating Social Media
  • Advertising on Social Media
  • Delving into Data
  • Analyzing Content-Sharing Metrics
  • Analyzing Twitter Metrics
  • Analyzing Facebook Metrics
  • Measuring Other Social Media Networks
  • Comparing Metrics from Different Marketing Techniques
  • Making Decisions by the Numbers
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