Social Media is About People
- 1h 55m
- Cassandra Bailey, Dana Schmidt
- Business Expert Press
- 2022
Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
About the Author
Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is& children’s book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a “Rising Star” by the Women’s Business Enterprise National Council (WBENC) and received the “Brava” award from Philadelphia Smart CEO.
Dana M. Schmidt is the Chief Strategy Officer at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms. Dana’s work has taken her from her hometown in Bucks County to New York City, to Denver, and back to Philadelphia––and even earned her an Emmy award along the way for her work on the “Women and Girls Lead” series at Rocky Mountain PBS.
In this Book
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Introduction
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A Human-Centered Approach to Business Communication
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The Six Audiences to Consider and How to Prioritize Them
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How and Where to Find People
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Why Listening Matters
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How to Talk With People, Not at Them
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How People With Influence Can Help
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Handling Unhappy People
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Building a Human-Centered Social Media Team
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Measuring for Improvement
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Glossary
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References
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Resources
