Simply Put: Why Clear Messages Win-and How to Design Them
- 2h 26m
- Ben Guttmann
- Berrett-Koehler Publishers
- 2023
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.
Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.
So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.
From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.
About the Author
Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a fulltime community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.
In this Book
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Introduction: Why Simple?
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Our Stupid Brains in Our Busy World
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The Case for Simplicity
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The Crime of Complicated
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Beneficial: The Hole, Not the Drill
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Focused: Fighting the Frankenstein Idea
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Salient: Constraints Breed Creativity
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Empathetic: Welcoming the Enlightened Idiot
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Minimal: Say Shit Without the Bullshit
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Conclusion: What’s Next?
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Notes
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Resources
